That’s right – you need a Facebook Page.  NOT a Profile.

By no means am I promoting myself as a Social Media expert however through use of Facebook (and Twitter), I’ve come to understand what works and what doesn’t and I have read Facebook’s Terms and Conditions.

Facebook is a fabulous marketing and sales tool.  The potential reach of Facebook is almost infinite.
50% of people who have registered on Facebook use it each day.  And over half of New Zealand has a Facebook account.
New Zealand shops, businesses and clubs have the potential to reach thousands, hundreds of thousands of customers and clients as we are an attractive tourist destination and our diving is spectacular.

If you are going to do it, you need to do it right.

First of all, Facebook’s Terms and Conditions (Rights and Responsibilities) are very clear.
A Profile is for a person.  And each person is allowed ONE.  There is a relationship status for a profile – this should make it quite clear as to what you are registering.
A Page is for an organisation or a company or a personal brand.  There is a founding date – and a website.

People choose to Like your Page in order to interact with you.
The better your content, the more it is shared.  And you can see the type of content that gets the best reaction in your Insights.

Setting up a page is simple.
Select Profile from the top right hand menu.  Select Edit my Profile.
At the bottom on the right, select Create a Page.

Once you have 100 people who “Like” your page, you can create a vanity URL – for example http://www.facebook.com/divemistressnewzealand

Use the tools that Facebook provides – add a box to your page.  Add the Like button to your posts.
And add your website to Facebook Insights.

If you need some help, let me know.