Scuba Diving Training, Trips, News and Blog
Social Media for Dive Professionals
Advertise on Dive Mistress in March
06 days ago
Let’s talk a wee bit of advertising for you on here in March.
There are four 125×125 ad blocks available and one 468×60 that now sits on the bottom of every page and blog post!!
If you are not quite ready for March, then let’s talk April and beyond.
Here is the link to the sponsorship page (which also has all my current site statistics) and a link to contact me.
There are a few pieces of interest coming up over the next few months and a super cool international project.
As always, I’d love to hear from you via Twitter – or Facebook – or even good old email
Dive safe, DM x
To Tweet or not to Tweet?
03 months ago
Once or twice a week I am asked “What is so great about Twitter?” which is then quite often followed by “Should I/we tweet?”
Twitter is a wonderful beast and it is a lot of fun to use and be a part of personally.
I have come across some amazing, funny and talented divers from all over the world through Twitter and I use it regularly (some might say obsessively).
As a business – or a brand – there are several ways that you can use Twitter, if you want to use it at all.
Just because Twitter is there, and part of some of other companies digital marketing strategy/social media strategy, it doesn’t mean that we all have to use it.
There are several statements you hear often in regards to social media, in particular Twitter. “Join the conversation” and “Engage”.
It is true that in order to build up a group of people who interact often with you on Twitter, you need to invest time in sharing messages of content and interesting things about yourself and your business, however you don’t have to.
If you do decide to give Twitter a go, here are a couple of tips and tricks that may help make it a wee bit easier.
You can use Twitter as a means to send out information to your customers, followers – in fact anyone else that is interested. At least you’ll have your name and your logo visible in another place on the internet (and your contact details).
Just ensure that if someone does send you a tweet or a direct message, that you have email notifications on and someone will reply in return.
Dive shops and training institutes can also employ a team approach to social media.
As Facebook pages can have more than one administrator, so too can Twitter accounts. With the myriad of smartphones out there today, a lot of our divemasters, instructors and crew are naturally online and might be a good fit to help you promote the business and for them to become more invested in it by telling the stories of their days.
I’ve worked with Global Dive over the last couple of years and we have a team approach to social media which is working really well.
If you are interested in more information or a consultation session with me, please get in touch.
